Academic and Cultural Activities
Aiming to realize a society that is full of “smile” and “joy”, the Aderans Group enriches its dialogue and joint activities with everyone to respond to the hopes and issues of our society and promotes management for creating social values. It places particular focus on activities in the area of “hair and wigs”, where it can leverage the strengths of the Aderans Group.
Cultural Arts Division (Studio AD) Promotes Wig Cultur
Entertainment Wig Culture
The Shiki Theater Company brought the musical "Cats" to the stage in Japan in 1983. The development of wigs that could withstand the vigorous dancing in "Cats" was a cooperative effort between staff at Aderans and the hair and makeup artists and costume designers at the theater company at that time. Our very own wigs for the performing arts, later helping to realize such headlining stage productions in Japan as "Phantom of the Opera" and "Beauty and the Beast", have also been used in non-theater applications, including a variety of movies and television shows as well as concerts. We advocate the wig culture in Japan through our provision of wigs for various culture and entertainment activities. The culture and entertainment department at Aderans is called Studio AD, a group of experts in wig and hair and makeup.
"The Wanderer's Diary" of the late Mrs. Mitsuko Mori
"The Wanderer's Diary" (Production: Toho Co., Ltd.) is a musical that was played more than 2,000 times. Aderans custom-made wig, actress Mistuko Mori used it on stage, was exhibited at Kintetsu Uehonmachi Department store from November to December in 2015. She used it in the famous scene "Somersault". We encouraging words from her, saying "I was able to do somersault at over 80 years-old for more than 2,000 times, thanks to Aderans wig that was like my own hair".
Collaborative research with academic institutions
Aderans Group has been collaboratively working on a variety of themes with universities and research institutions. We are exploring for new insights for hair.We improve our merchandises by using achievement of those research based on academic advice and proven data. It helps us to enhance customer satisfaction and expand our business.
Aderans' New Artificial Hair Research Presentation
Received "Best Paper Award in the Field of Textile Materials"
At the "14th Asian Textile Conference," held in June 2017, we announced research results that showed a combination of light reflectance characteristics (glossiness) close to human hair, and the strength and rigidity required for artificial hair for a wig, are achieved by optimizing the manufacturing conditions of composite fiber. And we received the "Best Paper Award: Textile Material (Best Paper Award in the Field of Textile Materials)." The Asia Textile Conference is a forum to announce the latest research results on textiles and fabrics. It is held every other year as a platform for nurturing global scientists and researchers.
Tokyo Institute of Technology
13th asian textile conference was held on November 2015. We presented academic research on artificial hair at this conference. Prof. Takeshi Kikutani, Tokyo Institute of Technology and Masatoshi Seki, Aderans R&D division, gave a lecture.
University of Tokyo
We have collaborative research on hair in scalp care science with a study group of Prof. Hiromi Sanada, Graduate School of Medicine.
With a research team led by Prof. Satoshi Itami, Graduate School of Medicine, a pioneer in hair research in Japan, we are investigating the mechanism of hair loss and growth.
We collaboratively examine prevention of hair loss, a side effect of chemotherapy, with Assoc. Prof.Masabumi Inomata. He is one of researchersat the forefront of cancer research.
Our sponsorship to hair-associated conferences and provision of seminar
We sponsor and also give seminars for science and technology research forums in hair; The Society for Nursing Science and Engineering, Japan Society of Clinical Hair Restoration, Japanese Society of Cancer Nursing, Japanese Dermatological Association, Japan Hair Science Association, World Congress for Hair Research and so on.
Encouragement and Support for Shining Women
Mrs. Chika Omae, the Cellist
Mrs. Chika Omae is a successful cellist as well as gastronome. We started supporting her wigs and hairpiece for her concerts and cooking classes. Also, we sponsored her father as well as painter Mr. Hiroshi Omae's exhibition.
Anna Saeki, tango singer
Anna Saeki performs worldwide and plays an active role in the field of tango. She was selected as one of 100 Most Respected Japanese People in the World in the Oct. 26, 2005 issue of Newsweek Japan. We contribute Aderans Group wigs to her performance.
At her performance in Paris in July 2013 and in NY in March 2014, we provided wigs and makeup in association with our local corporations.
At “ANNA Cafe”, the radio program Anna Saeki is host, there were over 260 audiences, mainly women. We explained the encounter with Anna Saeki and supports for her as CSR.
Saren Nagata, calligrapher
Saren Nagata's works have been very popular among many females because of the integrity of words and the richness of colours. A sense of freedom is also created in her calligraphies by going beyond the traditions. She has made works for covers of our company newsletters, calendars, posters and also the cover of this report.
Support international cultural exchange performance
We supported international cultural exchange performance, which was held by Waseda Univ. , in May 2015. We explained our entertainment wig to Kazakhstan National Almaty Ballet members.
Cooperation with business schools and organizations
Aderans Group carries out strategic CSR activities integrated with business. Those activities have been highly interested by a number of business organizations and schools. Researchers and lecturers have been used our activities as case studies in journals' articles and lectures.
- Japan Ducker Workshop
- University of Tokyo
- Surugadai University
- OtemonGakuin University
- Kanazawa Institute of Technology
- Kansai University
- Saitama University
- Toyo University
- Kobe Gakuin University
- Sapporo Gakuin University
- Meiji Gakuin University
- Tohoku University
- Kanto Gakuin University
- Waseda University
- World Conference on ESD
- IR forum
- Japan Society for Business Ethics Study
- Japan Philanthropic Association
- Kyushu Economic Research Center
- The Securities Analysts Association of Japan, Tokai Branch
- Aiseikan club
- Happy Life Seminar at Nomura Securities
- Zenkoku Zaitaku Rihabilitation wo Kangaeru Kai
- Insurance group “You-shin-kai” general meeting
- From-Heart workshop