CSR

Academic and Cultural Activities

Aiming to realize a society that is full of “smile” and “joy”, the Aderans Group enriches its dialogue and joint activities with everyone to respond to the hopes and issues of our society and promotes management for creating social values. It places particular focus on activities in the area of “hair and wigs”, where it can leverage the strengths of the Aderans Group.

Cultural Arts Division (Studio AD) Promotes Wig Cultur

Entertainment Wig Culture

 The Shiki Theater Company brought the musical "Cats" to the stage in Japan in 1983. The development of wigs that could withstand the vigorous dancing in "Cats" was a cooperative effort between staff at Aderans and the hair and makeup artists and costume designers at the theater company at that time. Our very own wigs for the performing arts, later helping to realize such headlining stage productions in Japan as "Phantom of the Opera" and "Beauty and the Beast", have also been used in non-theater applications, including a variety of movies and television shows as well as concerts. We advocate the wig culture in Japan through our provision of wigs for various culture and entertainment activities. The culture and entertainment department at Aderans is called Studio AD, a group of experts in wig and hair and makeup.

?Cultural Arts Division (Studio AD)
Cultural Arts Division (Studio AD)


"The Wanderer's Diary" of the late Mrs. Mitsuko Mori

 "The Wanderer's Diary" (Production: Toho Co., Ltd.) is a musical that was played more than 2,000 times. Aderans custom-made wig, actress Mistuko Mori used it on stage, was exhibited at Kintetsu Uehonmachi Department store from November to December in 2015. She used it in the famous scene "Somersault". We encouraging words from her, saying "I was able to do somersault at over 80 years-old for more than 2,000 times, thanks to Aderans wig that was like my own hair".

The Wanderer's Diary of the late Mrs. Mitsuko Mori
"The Wanderer's Diary" of the late Mrs. Mitsuko Mori




Collaborative research with academic institutions

 Aderans Group has been collaboratively working on a variety of themes with universities and research institutions. We are exploring for new insights for hair.We improve our merchandises by using achievement of those research based on academic advice and proven data. It helps us to enhance customer satisfaction and expand our business.



Aderans' New Artificial Hair Research Presentation
Received "Best Paper Award in the Field of Textile Materials"

 At the "14th Asian Textile Conference," held in June 2017, we announced research results that showed a combination of light reflectance characteristics (glossiness) close to human hair, and the strength and rigidity required for artificial hair for a wig, are achieved by optimizing the manufacturing conditions of composite fiber. And we received the "Best Paper Award: Textile Material (Best Paper Award in the Field of Textile Materials)." The Asia Textile Conference is a forum to announce the latest research results on textiles and fabrics. It is held every other year as a platform for nurturing global scientists and researchers.

Aderans' New Artificial Hair Research Presentation
Received Best Paper Award in the Field of Textile Materials



Tokyo Institute of Technology

 13th asian textile conference was held on November 2015. We presented academic research on artificial hair at this conference. Prof. Takeshi Kikutani, Tokyo Institute of Technology and Masatoshi Seki, Aderans R&D division, gave a lecture.

Collaborative research with academic institutions



University of Tokyo

 We have collaborative research on hair in scalp care science with a study group of Prof. Hiromi Sanada, Graduate School of Medicine.

University of Tokyo



Osaka University

 With a research team led by Prof. Satoshi Itami, Graduate School of Medicine, a pioneer in hair research in Japan, we are investigating the mechanism of hair loss and growth.

Osaka University
The eighth annual World Congress for Hair Research, held on May, 2014
Our research result, that wig improves QOL of cancer patients, was first announced to the world.


Oita University

 We collaboratively examine prevention of hair loss, a side effect of chemotherapy, with Assoc. Prof.Masabumi Inomata. He is one of researchersat the forefront of cancer research.

Oita University
We have started collabolation research with Oita University, about prevention of hair loss, a side effect of chemotherapy since Novembar 2013.


Our sponsorship to hair-associated conferences and provision of seminar

We sponsor and also give seminars for science and technology research forums in hair; The Society for Nursing Science and Engineering, Japan Society of Clinical Hair Restoration, Japanese Society of Cancer Nursing, Japanese Dermatological Association, Japan Hair Science Association, World Congress for Hair Research and so on.



The 105th Annual Meeting of Japan Society of Aesthetic Plastic Surgery(May 2017, Tokyo, Japan)
The 105th Annual Meeting of Japan Society of Aesthetic Plastic Surgery(May 2017, Tokyo, Japan)


The 25th Annual Meeting of The Japanese Breast Cancer Society(July 2017, Fukuoka, Japan)
The 25th Annual Meeting of The Japanese Breast Cancer Society(July 2017, Fukuoka, Japan)


The 35th Annual Meeting of the Japanese Society of Aesthetic Dermatology(July 2017, Osaka, Japan)
The 35th Annual Meeting of the Japanese Society of Aesthetic Dermatology(July 2017, Osaka, Japan)


The 6th Research seminar of Cancer, Inflammation and antioxidant(November 2015, Kouchi, Japan)
The 6th Research seminar of Cancer, Inflammation and antioxidant(November 2015, Kouchi, Japan)


The 20th seminar of Japan Society of Hair Restoration Surgery(December 2015, Kouchi, Japan)
The 20th seminar of Japan Society of Hair Restoration Surgery(December 2015, Kouchi, Japan)


The 13th Asian Textile Conference(November 2015, Australia)
The 13th Asian Textile Conference(November 2015, Australia)


Dr. Washenik, Bosley Medical Group, moderated The 9th World Congress for Hair Research(November 2015, USA)
Dr. Washenik, Bosley Medical Group, moderated The 9th World Congress for Hair Research(November 2015, USA)




Encouragement and Support for Shining Women

Mrs. Chika Omae, the Cellist

 Mrs. Chika Omae is a successful cellist as well as gastronome. We started supporting her wigs and hairpiece for her concerts and cooking classes. Also, we sponsored her father as well as painter Mr. Hiroshi Omae's exhibition.

Mrs. Chika Omae, the Cellist
Mrs. Chika Omae, the Cellist


Anna Saeki, tango singer

 Anna Saeki performs worldwide and plays an active role in the field of tango. She was selected as one of 100 Most Respected Japanese People in the World in the Oct. 26, 2005 issue of Newsweek Japan. We contribute Aderans Group wigs to her performance. At her performance in Paris in July 2013 and in NY in March 2014, we provided wigs and makeup in association with our local corporations.
 At “ANNA Cafe”, the radio program Anna Saeki is host, there were over 260 audiences, mainly women. We explained the encounter with Anna Saeki and supports for her as CSR.

Anna Saeki, tango singer
Anna Saeki, tango singer


Saren Nagata, calligrapher

Saren Nagata's works have been very popular among many females because of the integrity of words and the richness of colours. A sense of freedom is also created in her calligraphies by going beyond the traditions. She has made works for covers of our company newsletters, calendars, posters and also the cover of this report.

Saren Nagata, calligrapher

Saren Nagata, calligrapher
Saren Nagata, calligrapher


Support international cultural exchange performance

 We supported international cultural exchange performance, which was held by Waseda Univ. , in May 2015. We explained our entertainment wig to Kazakhstan National Almaty Ballet members.

Support international cultural exchange performance
Support international cultural exchange performance




Cooperation with business schools and organizations

Aderans Group carries out strategic CSR activities integrated with business. Those activities have been highly interested by a number of business organizations and schools. Researchers and lecturers have been used our activities as case studies in journals' articles and lectures.

(Publications)

The publication of our activities as case studies”
Our activities were published in the book 'Management learned from Shibusawa Eiichi's philosophy “Rongo and Soroban”' by Doyu-kan Publication.

(Reference)
Management learned from Shibusawa Eiichi's philosophy “Rongo and Soroban”
About this book(amazon Web site)



Coverage article “Jinji Houmu”
Coverage article “Jinji Houmu”

Writing on “Keiei-Rinri No 76”
Writing on “Keiei-Rinri No 76”

Writing on “Amiable Companies, Learn from Sanpo-Yoshi”
Writing on “Amiable Companies, Learn from Sanpo-Yoshi”

Writing on text of “The Open University of Japan”
Writing on text of “The Open University of Japan”

Coverage article “Marketing ethic saves companies”
Coverage article “Marketing ethic saves companies”





(Lectures)
- Japan Ducker Workshop
- University of Tokyo
- Surugadai University
- OtemonGakuin University
- Kanazawa Institute of Technology
- Kansai University
- Saitama University
- Toyo University
- Kobe Gakuin University
- Sapporo Gakuin University
- Meiji Gakuin University
- Tohoku University
- Kanto Gakuin University
- Waseda University
- World Conference on ESD
- IR forum
- Japan Society for Business Ethics Study
- Japan Philanthropic Association
- Kyushu Economic Research Center
- The Securities Analysts Association of Japan, Tokai Branch
- Aiseikan club
- Happy Life Seminar at Nomura Securities
- Zenkoku Zaitaku Rihabilitation wo Kangaeru Kai
- Insurance group “You-shin-kai” general meeting
- From-Heart workshop

CSR seminars at universities
CSR seminars at universities