The Aderans Group considers the reduction of environmental burdens such as CO2 emissions as a corporate social responsibility and is moving forward in its efforts for the environment, such as environmental adaptability of its products and reductions of CO2 emissions in its offices.
“Fontaine Green Forest Campaign”,
Bringing Together Tree-Planting for Eco Cycling
Since 2009, we have been involved in an initiative, dubbed "Fontaine Green Forest Campaign," to plant trees on mountains through the environmental communication company Tuvalu-Forest Corporation.
※ Covering area is estimate which is evaluated from number of trees and our ratio of support to environmental preservation groups.
Our "Fontaine Forest" project has been recognized by Prof. Wagner from University of Leicester that "it is a very unique activity which successfully has both aspects of social contributions and sales, along with sustainability" and also by British business journal as aprecedent case.
Wigs we collect are disposed upon much stricter regulations than that at general disposal facilities by our contracted waste disposal company, J&T Recycling Corporation Kawasaki Eco-Clean Factory.
Nationwide Activity, "Green Forest Campaign"
Expand Into Nationwide in Japan
"Fontaine Green Forest Campaign" which was started since 2009, we expanded our tree-planting activity in Yamanashi Prefecture into nationwide in Japan from 2017. We will save beautiful nature in Japan for our descent.
"Green Forest Campaign," the 1st Nationwide Development
Collaboration with NPO Sakura Namiki Network
Since 2017, we have been supporting cherry blossom tree planting in areas affected by the Great East Japan Earthquake.
NPO Sakura Namiki Network
Sakura Namiki Network, a NPO, has planted cherry trees as memory and disaster prevention landmarks of 3.11 Tohoku earthquake and Tsunami.
This year was the third participation in the "Life Forest with a Sea View" project to plant trees at the tsunami arrival point in Minamisanriku-cho.
The "Life Forest with the Sea" project was launched in 2016. It is a place to convey "what we learned," "what we need to convey to future generations," "what we want to pray," and "the landscape we want to keep." Minamisanriku-cho locals are planting trees every March along with 3.11.
"Green Forest Campaign," the 2nd Nationwide Expansion
Regeneration of Red Pine Forest at Shizuoka Prefectural Forest Park
First Support as a Private Company
In 2019, as a new environmental conserva- tion destination, we began to support the restoration of red pine trees at Shizuoka Prefectural Forest Park (Ono, Hamakita-ku, Hamamatsu City), as the first supporter among private companies.
This park is a popular nature landscape in the prefecture, mainly composed of red pine trees. It is also recognized as a habitat for rare organisms, such as being selected as a “The important Satochi-Satoyama (community-based forest areas and the surrounding countryside) for Biodiversity Conservation” by the Ministry of the Environment. However, due to the 2011 Great East Japan Earthquake, a helicopter for spraying insect control agents in the air could not be secured, and the damage of pine worms increased dramatically. As a result, the red pine forest that existed as a pure forest in a wide area of the park has been reduced to about 1/3 of that of 10 years ago.
In light of these circumstances, we decided to cooperate with the red pine forest restoration activities in the park. Regeneration of red pine forests takes decades. As the company celebrated its 50th anniversary in 2018, we will continue to support the revitalization of the Japanese red pine forest for the next 100th anniversary.
Our staff have participated in reforest activities since December 2019.
Environmental efforts in USA
Pay It Forward
Impressed by the movie "Pay It Forward", we are promoting our own hair club volunteer activity that will spread kindness by expanding feeling of gratitude instead of returning kindness afterwards when we receive. Hair club staff uses volunteer leave system and participates various volunteer activities, such as food support, foster child support and beach cleanup.
Environmental efforts in Thai factory
School Forestation in Aderans Thailand
At Aderans Thai, we, together with teachers and students, have planted trees within the school area, as part of TO BE NUMBER ONE movement from 2009. This event was meant to raise awareness of the environment by through a protection activity for children.
Use of Scraps from Wig Manufacturing Process
At Aderans Thai, considerations were made to eliminate waste and to effectively use as resources the scrap mate- rials that are produced during the manufacturing of wigs. Efforts are being made for various experimental manufacturing, such as artificial flow- ers, car wipes, cushions, and sandals.
Tree-Planting at our Factory in Thailand
Our Thai factory sell the waste materials produced in the process of manufacturing our wigs to recyclers and use the proceeds to plant trees at our factory grounds.
In 1999, the Group's production facilities in Thailand acquired ISO 14001 certification for environment-friendly operations. ISO 14001 substantiates efforts to protect the environment, and these facilities will continue to implement measures, as listed below, to maintain this status.
- 1.Prevent water pollution through factory effluent.
- 2.Prevent air pollution within the factory.
- 3.Safely dispose of industrial waste.
- 4.Effectively utilize available resources.
- 5.Improve working conditions within the factory.
Salons and Offices
Collaboration with TBM of "LIMEX," which uses limestone as the main raw material, as an alternative to plastic and paper
TBM Co., Ltd. (Headquarters: Chuo-ku, Tokyo, CEO: Nobuyoshi Yamazaki) develops, manufactures and sells a new material "LIMEX" that is friendly to the environment. To promote environmental-conservation activities centered on the hairdressing and beauty industry, we are starting to collaborate toward a sustainable society.
Launch of Organic Certified Products
"Scalp Guard Orgarich" is ECOCERT, world standard organic certification institute, certified product launched in 2016. We adopted materials that aim for a recycle-oriented society in both components and package. However, we do not use genetic modification for plant component.
Introduction of Water-Saving Shower Heads at Salons
Aderans has installed hand-held showers with water-saving attachments at salons where staff has the expertise to offer barber and hairdressing services. These showers reduce the amount of water used and lead to less CO2 emissions because there is less water to warm and thus less energy expended in that process. The showerhead has a smaller diameter than that of conventional models, which increases pressure and potentially shrinks water usage by 50% over typical hand-held salon showers. In addition, vitamin C is put into the cartridge to neutralize chlorine, which makes the water less harsh on exposed skin, not only the customer's scalp but also the hands of employees. As of July 2020, shower has been installed at more than 150 salons nationwide, contributing greatly to reduced water usage and also shortening the amount of time under the shower.
Response to Energy Conservation Needs at Our Shops
In order to respond to the nationwide power shortage due to the Great East Japan Earthquake, the Aderans Group has been making company-wide efforts throughout the country to push further energy conservation measures, such as switching off lighting at intervals, adjusting the times of air conditioning, and promoting “cool biz” in the office, other than at shops. We also have posters put up everywhere calling on employees to turn off the lights during lunch break and in areas where it may not be needed, in an effort across the Group to cut back on power usage.
For stores utilizing LEDs
At our salons for females, we have been installing a "Style Museum" in which wigs are shown with huge varieties in styles for our customers to find their ideal hairstyles. We also attempt to minimize environmental impact at our stores byreducing power consumption such as converting lightings to LEDs at store renovations and construction of new stores.
Mold making system by 3D scanner
By introducing the new mold making system, we actively manage to be environmentally friendly since we can reduce the amount of fitting materials. It also leads to the reduction of power usage because both domestic and internationaltransportation of those objects are no longer required.