Customer Comfort and Safety
The Aderans Group carries “heartfelt service” as one of the management philosophies that it “aims to achieve”. We would like to introduce some of our activities, which involve the entire company as a united body and are deployed to raise the satisfaction level and trust of our customers.
Barrier-free Barber and Beauty Salons
Barrier-free Barber and Beauty Salons inside Hospitals and Mobile Salon Chairs
Since September 2002, the Aderans Group has been organizing barber shops and beauty salons at hospitals and offering various support to patients with delicate issues over their hair due to their illnesses and treatments.
The shops have been made barrier-free so patients can come in wheelchairs. Mobile salon chairs have been adopted at all shops in consideration of patient conditions, so that we may be prepared to move anywhere within the hospital.
As of May 2017, there are 29 in-hospital hair salons.
Overseas expansion of in-house salons at hospitals
In-house salons at hospitals have been introduced in Germany, Denmark and Sweden since 2011. This project is well recognized in Japan. Also, we will introduce this system into US. As of January 2016, there are 8 in-hospital hair salons in Europe.
Realization of Customer Needs
Expansion of Paris Fashion Wig to Japan
"Any D'avray" is the fashion wig brand in Aderans France, which has received overwhelming support from women in the country. We launched its brand shop in Japan in 2015 and we will popularize that classy and elegant wig in Japan, which is loved by celebrities across the world.
Mr. Michio Nozawa for Fontaine Exclusive Hair Producer
Mr. Michio Nozawa is known for beauty charisma called "Master of Match". Also, he has attracted a wide range of support from celebrities. In the future, we will make more fashionable and joyous wig proposals.
Product improvement with on‐site voices
We have supplied low stimulation shampoo, which rises foam from the beginning. This product is suitable for such as cancer patients who loss hair. We have improved former product with voice from nursing staffs who use it.
Credo: Customer Service Policy
In 2009, our staff member stook the initiative to consider customer satisfactionand consequently made our Credo. It gives a common understanding between our staff at any levels of decision-making. Credo is a belief, mission and promise that guideall business decisions.Our staffmembers think and work towards the same goal, that is to say, our corporate philosophy and credo.
Product improvement for customer satisfaction
First "Bacteriostatic Finish" for wigs
Bacteriostatic finished lining nets have been used for medical wigs since 2013. This finishing enables us toprevent proliferation of bacteria such as highly contagious Klebsiellapneumoniae in wigs.
Seminar on Appropriate Services in Medical Care
Aderans sold its first medical-use wig in 2005, and all staff involved in sales at that time were required to attend a seminar on medical care presented by outside speakers.
More than 1,800 employees have attended our medical care seminars, underpinning a system that allows customers to purchase products with peace of mind.
ISO 9001 Certification
Our main production plant in Thailand has been certified ISO 9001 (international standard for quality management systems) in 1999 to ensure stable quality of our products.
Improvement of Skill
We haveour own certified engineer exam and training programmes. Our staff members at retail stores and in-house hospital salons are qualified as hairdressers and barbers. They have best techniques for styling wigs and offer services meeting diversecustomers' needs for hair.
Right knowledge of hair and skin
Our aim is to pass on our knowledge on hair and skin to our customers.To meet our goal, we became a member of Japan Hair Science Association and encourage our employees to attain hair adviser certification.
(as of July 2016)
319 certified hair advisers.
6 certified instructors.
5 certified coaching instructors.
Aderans National Skill Competition
To meet customer needs for hair, Aderans takes “After Service” as a big deal. Among them, we consider “Skill” as an important factor. We hold “National Skill Competition” where Aderans hairdressers compete to showcase their “Skill”.
“Aderans National Skill Competition” is a tournament that chooses one person in “Barber Department” and ”Beauty Department” who has the highest technique among barbers and hairdressers from the workers of Aderans shops.
Improvement and establishment of industry quality
Establishment of Japan Hair Industry Association
In December 2001, seeking to promote sound development of the hair industry and earn the trust of consumers, a group of 11 companies in the hair business, with a few companies, including Aderans, at the core, established the Japanese Hair Industry Conference (now, Japan Hair Industry Association). In the years since, the association has endeavored to enhance industry transparency by preparing guidelines for companies providing hair-related products and services and by maintaining industry order.
Cooperative Business with AIU Insurance Company
With AIU Insurance Company, Ltd., Aderans Group has started cooperative businessfor interactive business growth since March 2014. AIU sells insurance that coversthe cost of medical wigs.It is the first attempt that medical wigs collaborate business with medical insurance.
Medical Wig JIS Standardisation
Japan Hair Industrial Cooperatives submitted JIS draft to Ministry of Economy, Trade and Industry. Through their deliberation over the application, it was approved as the world first national standard for wigs on 20 April 2015. In JIS process, Aderans Group played a leadership role in the industry.
As medical wigs specified as JIS, we declared that all 20 products, our medical wig line, met all the applicable requirements of JIS. Japan Hair Industry Association granted us to use “Med wig mark”, authentication mark. This JIS process improved the quality of medical wig. To support people suffering from alopecia, we are aiming for medical wigs to be covered by insurance.