Customer Comfort and Safety
The Aderans Group carries “heartfelt service” as one of the management philosophies that it “aims to achieve”. We would like to introduce some of our activities, which involve the entire company as a united body and are deployed to raise the satisfaction level and trust of our customers.
Barrier-free Barber and Beauty Salons
Barrier-free Barber and Beauty Salons inside Hospitals and Mobile Salon Chairs
Since September 2002, we have been organizing in-hospital hair salons and offering various support to patients with delicate issues over their hair due to their illnesses and treatments.
The salons have been made barrier-free so patients can come in wheelchairs. Mobile salon chairs have been adopted at all salons in consideration of patient conditions, so that we may be prepared to move anywhere within the hospital.
As of March 2021, there are 34 in-hospital hair salons.
Donation of Medical Hand Sanitizer Gel and Face Shield to medical workers in 33 hospitals nationwide which have in-hospital hair salons
We received a consultation from the hospital where we opened our in-hospital hair salon saying that there was a shortage of sanitizers and protective equipment. We donated willingly to support the medical field, even if it just helps a little bit.
Donations(as of July 2020)
-Medical Hand Sanitizer Gel: 990 units in total
-Face Shield: 3,300 units in total
Overseas expansion of in-hospital hair salons
In-hospital hair salons have been introduced in Germany, Denmark and Sweden since 2011. This project is well recognized in Japan. Also, we will introduce this system into US. As of January 2021, there are 8 in-hospital hair salons in Europe.
In June 2020, Aderans Taiwan, Inc. opened the first in-hospital salon in Taiwan.
Realization of Customer Needs
Certified as a Custom-made Wig "Health Promotion Device"
In addition to quality and safety, our custom-made wigs are improving their health by obtaining the mental satisfaction of users which results in health promotion regarding the research on "improvement of psychological QOL in using wigs" jointly conducted with Osaka University. In 2019, it was certified as a "health promotion device" by The Japan Home-Health Apparatus Industrial Association.
Solving Problems in the Area around the Hair
We have released the makeup palette "BLINDMAKE® UD Palette" with the desire to support visually impaired people who are having trouble with "looks care" using makeup. For commercialization, we developed it in collaboration with visually impaired people who are working to spread "BLINDMAKE®" at the Japan Care Makeup General Incorporated Association.
New Standardized in JIS Medical-use Wigs for Men
We launched a new style of ready-made wigs for men from the medical-use wig brand "Rafra®" in June 2019, because the number of inquiries from customers were increasing. To provide products that stand close to customers, we are focusing on comfort and ease of handling. We repeated the trial and error process several times over the course of a year.
Medicure - Collaboration with GUNZE -
In September 2017, we started handling Gunze's low irritation innerwear, "Medicure," at our in-hospital hair salon. Previously, "Medicure" brand sales were only over the phone or through the internet, but many patients and medical staff had requested products they could touch. Now, we deal with the product in a way that they can touch and see them directly at the hair salon in the hospital.
Appearance Care - Collaboration with Lifenet Insurance Company -
Lifenet Insurance Company and our company started a partnership in January 2018 with the aim of building a support system for cancer patients and promoting the understanding of medical wigs. With this alliance, we will cooperate in establishing a support system for cancer patients in terms of appearance care in the "Cancer Life Support Service" provided by Lifenet.
OVE - Collaboration with Shimano -
OVE is a life creation space operated by Shimano Corporation. In June 2018, it became a venue for a concert by Cellist Ohmae. On that day, we also introduced our CSR activities and tried on wigs. It has become a place to explain the charm of wigs, while incorporating the healthy and affluent lifestyle that is a common concept of the bicycles that Shimano offers.
Received Social Products Award
Our product, "SCALP GUARD Orgarich" series, which has acquired ECO CERT certification, won the Social Products Award in the domestic division of the Social Products Award 2017, from the Association of the Promotion of Social Products.
CREDO: Customer Service Policy
In 2009, our staff members took the initiative to consider customer satisfaction and consequently made our CREDO. It gives a common understanding between our staff at any levels of decision-making. CREDO is a belief, mission and promise that guide all business decisions. Our staff members think and work towards the same goal, that is to say, our corporate philosophy and CREDO.
Our CREDO, which started in Japan, extended throughout the world.
Product improvement for customer satisfaction
First "Bacteriostatic Finish" for wigs
Bacteriostatic finished lining nets have been used for medical wigs since 2013. This finishing enables us toprevent proliferation of bacteria such as highly contagious Klebsiellapneumoniae in wigs.
Seminar on Appropriate Services in Medical Care
Aderans sold its first medical-use wig in 2005, and all staff involved in sales at that time were required to attend a seminar on medical care presented by outside speakers.
As of December 2020, more than 1,400 employees have attended our medical care seminars, underpinning a system that allows customers to purchase products with peace of mind.
ISO 9001 Certification
Our main production plant in Thailand has been certified ISO 9001 (international standard for quality management systems) in 1999 to ensure stable quality of our products.
For Customers Who Need Help during the COVID-19 Crisis
Antibacterial Hygiene in Stores Utilizing Photocatalytic Technology
In response to the growing awareness of hygiene management during these unprecedented times, we have just launched a new brand "Hikarium" as a hygiene business using photocatalytic technology, which is expected to have antibacterial, antiviral, and deodorant effects.
At all Aderans and Ladies' Aderans salons, the photocatalytic coating is applied to the interior of the store to strengthen the hygiene management and reduce the risk of infection for customers who visit the store.
Improvement of Skill and Knowledge
We haveour own certified engineer exam and training programmes. Our staff members at retail stores and in-house hospital salons are qualified as hair dressers and barbers. They have best techniques for styling wigs and offer services meeting diverse customers' needs for hair.
Right knowledge of hair and skin
Our aim is to pass on our knowledge on hair and skin to our customers.To meet our goal, we became a member of Japan Hair Science Association and encourage our employees to attain hair adviser certification.
(as of July 2020)
343 certified Hair Adviser.
13 certified Hair Consultant.
7 certified Senior Hair Consultant.
National Skill Competition
To meet customer needs for hair, Aderans takes "After Service" as a big deal. Among them, we consider "Skill" as an important factor. We hold “National Skill Competition” where Aderans hairdressers compete to showcase their "Skill".
"Aderans National Skill Competition" is a tournament that chooses one person in "Barber Department" and "Beauty Department" who has the highest technique among barbers and hairdressers from the workers of Aderans shops.
In 2020, we held 26th event, 1,058 staffs participated and 19 winners were chosen.
We have held "Fontaine Ready-Made Skill Competition" from 2017. This is a competition that selects the person who has the highest customer service and technical skills. This was held for the first time as Fontaine against the backdrop of a rising demand for wigs in recent years. Its aim was to further improve of our company's strengths: "customer service strength" and "technical strength."
In 2020, we held 4th event, 655 staffs participated and winners in customer service strength and in technical strength were chosen.
To celebrate our 50th anniversary in 2018, we held the "Wig Design World Challengeship Award 2018" for the first time.
With celebrating our 50th anniversary, in order to embody our management philosophy of "the best technology and knowledge," we will work together with Aderans Group as a whole, for further improvement of our technical capabilities.
Improvement and establishment of industry quality
Establishment of Japan Hair Industry Association
In December 2001, seeking to promote sound development of the hair industry and earn the trust of consumers, a group of 11 companies in the hair business, with a few companies, including Aderans, at the core, established the Japanese Hair Industry Conference (now, Japan Hair Industry Association). In the years since, the association has endeavored to enhance industry transparency by preparing guidelines for companies providing hair-related products and services and by maintaining industry order.
Cooperative Business with AIU Insurance Company
With AIU Insurance Company, Ltd., Aderans Group has started cooperative businessfor interactive business growth since March 2014. AIU sells insurance that coversthe cost of medical wigs.It is the first attempt that medical wigs collaborate business with medical insurance.
Medical Wig JIS Standardisation
Japan Hair Industrial Cooperatives submitted JIS draft to Ministry of Economy, Trade and Industry. Through their deliberation over the application, it was approved as the world first national standard for wigs on 20 April 2015. In JIS process, Aderans Group played a leadership role in the industry.
As medical wigs specified as JIS, we declared that all 20 products, our medical wig line, met all the applicable requirements of JIS. Japan Hair Industry Association granted us to use “Med wig mark”, authentication mark. This JIS process improved the quality of medical wig. To support people suffering from alopecia, we are aiming for medical wigs to be covered by insurance.