Social and Regional Contributions
Through our hair-related business, we have continued to make efforts in various activities, both domestically and outside Japan, as we consider ways to spread smile and joy not only for our customers who use Aderans Group products but broadly across society.
For Children's Smile
The Love Charity was introduced in 1978 to provide custom-made wigs to children aged 4 to 15 who have lost their hair due to some sort of trauma, such as sickness or injury. The underlying concept of this project is to prevent the physical trauma of hair loss from becoming an emotional scar as well. The Love Charity is an opportunity to bring smiles back through the gift of a custom-made wig.
Furthermore, as of September 2012, we have decided to conduct throughout the year our campaign that had previously been limited to the Christmas period, for the happiness of greater numbers of children. Also, from 2014, we started to provide ready-made wigs to children who need wigs immediately.
Santa Smile Project
We have continuously conducted "Santa Smile Project" for more than 30 years. This project is for children who need to stay at hospitals during the festive season and we visit hospitals to give them presents. In 2018, we visited 30 hospitals in Japan.
Collaboration with JHD&C
We agreed to the activities of the non-profit organization Japan Hair Donation & Charity (JHD&C), which provides free wigs for children who need wigs due to illness. Starting in March 2015, we worked with Aderans stores nationwide to measure head sizes. Starting from April 2016, after receiving a request from JHD&C, we started collaborating in making new wigs. We strive to provide speedy and high quality wigs for children who need them along with Komachi Center Co., Ltd, which is a long-established wig manufacturing and sales company founded in 1925.
Support JHD&C’s Events for Parents and Children
We supported summer events which were hosted by JHD&C, to have parents and children know more about hair donation. We provided wigs and assisted participant to fit wig.
Installation of vending machine supporting hair donation
"Vending machine supporting hair donation" is a vending machine that JHD&C and Coca-Cola Bottlers Japan Inc. operate together. Part of the sales are donated, and that can be used for making wigs. In August 2018, we installed this vending machine at the AD headquarters building.
Register with JHD&C Supporter Beauty Salon
JHD&C's activities are supported by volunteers from active hairdressers in Japan. Hairdressers perform various tasks such as haircuts, head measurement, and style cuts (haircuts for wigs), when they have free time.
Starting in 2018, 32 in-hospital salons and Any D'avray Fukuoka Keyaki-dori store have been registered as JHD&C supporter beauty salons. It is now possible to accept donors who wish to cut donated wigs.
Supporting World Children's Day Youth Festival
We supported the "World Children's Day Youth Festival" held in November 2018. This event was organized by the international human rights NGO HumanRightsNow, which aims to eliminate serious human rights viola- tions around the world. We offered to provide Fontaine wigs to Secretary General Anjana K.C., a representative and independent living center of Pokhara.
(US)HAIR CLUB FOR KIDS
From 1992, Hair Club has provided non-surgical hair replacement services to children aged 6 to 17 who have lost their hair, as well as Aderans' Love Charity.
(US)Toys for Tots
Aderans Hair Goods has been carrying out "Toys for Tots" activity since 2018 with the idea of "toys for children." During the Christmas season, we distribute new, unopened toys to underprivi- leged children. We presented 220 toys during the year.
(Thailand)Donation for school lunches and textbooks
The World Quality Company supports kindergartens and elementary schools located near the factory by assisting with the expenses of school lunches, textbooks, and reference books.
For Society and Community
Haircut Volunteer at a Welfare Facility
In July 2018, four new employees participated in the "Scissors Day Haircut Volunteer," held at Nissei Day Service Center in Minami Nagasaki and in Akabanedai. This activity is held annually by Incorporated Yamano Gakuen and General Incorporated Association of International Beauty Association as a commemorative event for Scissors Day. This is the first time for us to participate with haircut volunteers on Scissors Day.
Held "Blind Makeup" seminar Supporting JAPAN CAREMAKE Association
In June 2019, we held a "Blind Makeup" seminar in which visually impaired people voluntarily make up their own, support of the philosophy of the JAPAN CAREMAKE Association.
This association is working to establish a "care makeup" model that can be practiced by people in the welfare field, such as elderly people, people with dementia, people with disabilities, and people with illness, and to disseminate their activities widely.
Sponsored "Osaka SDGs/KenKatsu 10 Special Match Day"
In support of Osaka Prefecture's philosophy, whose catch phrase is "KenKatsu (healthy activity) 10," a prefectural initiative that promotes proactive health throughout life, we sponsored the "Osaka SDGs/KenKatsu 10 Special Match Day" held in September 2018. We conducted "Pink Ribbon Activities" to support early detection, early diagnosis, and early treatment of breast cancer, and raised awareness for visitors.
(UK)Gifted a wig to Joanna Rowsell Shand MBE
Joanna Rowsell Shand MBE is an English cyclist on the Great Britain Cycling Team and was diagnosed with alopecia.
She came in to one of Aderans UK shops looking for a wig for the Olympic ceremony. Aderans UK gifted her a custom-made wig for the ceremony.
Also, Aderans UK gifted her a custom-made wig for her wedding in July 2015. Her wedding became a hot topic for conversations because of the Britain's popular magazine "Hello".
Joanna Rowsell Shand MBE visits Japan and participates in the Commemorative Event
Acting as a wig ambassador for Aderans UK, she attended our event for further understanding of alopecia areata when she came to Japan. In the sports world there is the phrase: "concentrate on what you can control." She provided inspiration and courage to attendees with the message: "I was devoted to bicycle competitions that I could control. Wigs helped me have more confidence, allowing me to live positively despite my alopecia."
DIY of Arm Jig
In stores, we think about customers and practice ways to satisfy them. At the Hair Salon Komorebi Kyushu Cancer Center store, because it seemed uncomfortable for customers who have undergone throat surgery to wear cut gowns, the staff made chair arms by themselves and attached them to the chair where customers were seated. This way, it is not painful for the customer during the treatment anymore.
Volunteer for Wheelchair Rust Cleaning
Staff at "Komorebi" at the Red Cross Wakayama Medical Center was searching for something to do for their customers. They volunteered to remove wheelchair rust, a process that resulted in polishing 80 units of wheelchairs in about 7 months. (November 2014 to June 2015)
Wig Fashion Show at Nursing Home
In nursing homes, we are supporting a fashion show that uses wigs. In October 2014, in collaboration with Medical Corporation Association Ishibashi Clinic (Headquarter: Himeji, Hyogo), we held a wig fashion show for daycare service customers.
(US)Pay It Forward
Inspired by the movie "Pay It Forward", Hair Club started volunteer activity that will spread kindness by expanding feeling of gratitude instead of returning kindness afterwards when we receive.
(Germany)Support for "Alopecia areata deutschland e.v."
Since 2017, Aderans Germany has been supporting the alopecia patient group "Alopecia areata deutschland e.V." We offer wigs at discounted prices and free wigs for children under the age of 17. Three organizations, adding the Alopecia Foundation, made calendars using Alopecia patients as models, and donate sales to the organizations.
(Thailand)Installation of Welfare Support Vending Machines
At World Quality, we have installed a vending machine to support children suffering from poverty and disabilities. Part of sales of vending machines support local deaf schools and children who cannot receive an education.
(Laos)Provide Donations and Relief Supplies
In response to the flood damage that occurred in Laos Attapeu in July 2018, Lao Quality Sole donated relief supplies such as used clothes, sandals, and instant noodles, and monetary donations. In addition, employees at Lao Quality participated as volunteers in delivering to the disaster support reception.
(Taiwan)Free Haircut at Disabled Facilities
At Aderans Taiwan, our staffs visits facilities for the disabled and offer free haircut. Since we were called by the volunteer organization in 2012, we conduct them once a week in Kaohsiung City. In 2015, by request from a beauty salon owner of Keelung City, we also started offering the service in that city, too. This activity will also increase technical skills of our employees, so we will continue to do so in the future.
(UK)Held "Ladies Night Charity Fashion Show"
Aderans UK held a CSR event, "Ladies Night Charity Fashion Show," in Brighton, England. The "Ladies Night Charity Fashion Show" was held with the aim of telling society at large that there are many people who suffer from hair loss, and calling for support of them.
(Taiwan)Donated wigs for free rental
Aderans Taiwan Co., Ltd. donated exhibited sample items from stores to hospitals in Kaohsiung City in 2017. While seeking to open hair salons in the hospital, in Taiwan, we found that there was a demand for free rental of wigs, and we decided to donate them for rental. In 2018, we donated 10 wigs and 20 hats for hair removal to hospitals in Taichung City.
(Philippines)Award Winning Work Environment
Aderans Philippines, Inc. was commended by MDG ACHIEVEMENT FUND, which is under the Department of Labor and Employment in Republic of the Philippines, for our diversity in the workplace environment for employees in 2013.
(Philippines)Support for typhoon victims in the Philippines (November, 2013)
Typhoon Haiyan devastated the central Philippines in November 2013. Aderans Philippine, Inc. (API) donated to the local Red Cross for disaster victims in response to the crisis. In addition to donations from employees, we provided precooked foods such as instant noodles to local television stations.
Reduction of human hair usage by artificial hair
Human hair has been always used for the custom-made wig. Aderans Group has carried out research on artificial hair since 1983 due to the difficulties to secure a stable procurement of human hair. With successful development on its quality akin to that of human, artificial hair has been used for Aderans' products namely "Cyber Hair" and "Vital Hair" since 1990.
Additional Factories built in Philippines
Established in Clark, Philippines, in 2002. The factory manufactures and exports custom-made wigs for men and women, and produces artificial "Cyber Hair." In 2013, the second factory started operations for custom-made wig hair planting processes.
Factories built in Laos
In 2012, as a new production base, the factory began consignment production of custom-made wig hair planting at the Vientiane Factory in Laos. In 2017, Lao Quality Sole Co., Ltd., which operates the factory, was consolidated. The factory mainly engaged in hair planting for products received from World Quality Co., Ltd.
The United Nations Global Compact
Since April 2014, Aderans Group has participated in the United Nations Global Compact. To meet its principles,Aderans Group takes advantages of the strength to tackle social problems as a role of a globally integrated enterprise that contribute widely to society. Our challenge is to create a more sustainable society.
Visit by the Governor of Florida, U.S.
Governor of the State of Florida Rick Scott visited the Aderans headquarters in November 2013. He showed high appreciation for our implication of in-house salons at hospitals and job creation by our purchase of Hair Club, a U.S.-based company.
Support for patients with cancer and other major conditions
Support for "Healthcare Academy" for cancer survivors
We began supporting "Healthcare Academy," hosted by Cancer Fitness, General Association. Cancer fitness is an organization that engages in activities such as support for physical fitness, and self-management after cancer treatments. Their slogan is "Let's exercise when you have cancer." They hold a variety of “exercise classes” for cancer patients. Also, the “Healthcare Academy” is where you learn how to manage your health to improve the quality of your life after treatment. In cooperation with Cancer Fitness, we held events for cancer patients, such as "Health Care Course," "Moving Body Creation Course," and "♥ Cinderella ♥ Afternoon Party" at our stores.
Support for the Pink Ribbon Campaign
We support the Pink Ribbon Campaign that conveys the importance of early detection, early diagnosis, and early treatment of breast cancer. In addition to distributing the Pink Ribbon badge, we have set up the "Pink Ribbon Mark" stand at the reception desks of all sales offices in an effort to raise employee awareness. In 2018, we participated in the Pink Ribbon Smile Walk held in Tokyo and Kobe for the 8th time.
“Maintenance Support Service” for Wigs in “One World Project”
Since July 2012, we have been offering “Wig Care Support Services” that provide wig care and other services at half price for cancer patients affected by the Great East Japan Earthquake.
This service was scheduled to terminate at the end of June 2019. But due to many requests for continuation, it will be extended to the end of June 2021, the year of the 10th anniversary of the Great East Japan Earthquake.
Support for “Pink Ribbon Hostel Network”
We have started support for Pink Ribbon Hostel Network from July 2012, when it was set up. Pink Ribbon Hostel Network was founded to help cancer patients to enjoy staying at hotel. We have distributed free paper which Pink Ribbon Hostel Network published。
Received the Encouragement Award, Distinguished Company which arrange work-life balance of cancer patient in employee
Tokyo Metropolitan organized “Distinguished Company which arrange work-life balance of cancer patient in employee”. We received the Encouragement Award. Tokyo Metropolitan appraised our action, such that there were no retired person employee on the grounds of cancer.
(US)Donation to the American Breast Cancer Research Foundation
Bosley has donated part of its revenue to the American Breast Cancer Foundation since 2014. From 2015, by changing donation from fixed amount of money to sales percentage during Pink Ribbon month, employee awareness was intensified and they became active. Currently, Bosley has donated more than $125,000 to the American Breast Cancer Research Foundation.
(US)Wig Donation for Support Groups
In the U.S., there are non-profit charity organizations that support patients who need wigs for cancer treatment. Aderans Hair Goods has supported activities by providing wigs to those groups. In 2018, we offered about 1,800 wigs to 6 organizations.
(US)Support for "Look Good Feel Better"
"Look Good Feel Better" is an organization that provides free support for beauty techniques to improve the appearance of female cancer patients affected during treatment. To date, 2 million people in 27 countries were supported. Aderans Hair Goods provided about $8,000 worth of wigs for this program as an improvement item of quality of life.
(UK)Support for “My New Hair”
"My New Hair" is a charity organization for people suffering from cancer and medical hair loss, set up by world class hair stylist Trevor Sorbie, MBE. Aderans UK, our group company in the United Kingdom, supplies wigs to the charity and provides coaching to beauticians in providing hair cuts.
(Benelux)Established "Stitching NU JIJ" Foundation to Support Cancer Patients and Families
Lenny Van Zundato, the Shop Manager of Francie-hair Boutique, under Aderans Benelux, founded "Stichting Nu Jij" to support cancer patients based on her own cancer experience. Aderans Benelux is supporting this activity as well. Various events are held on the weekend, and 120 patients aged 18 to 40 have participated so far.
(Thailand)Donating Wigs to Hospital in Thailand
On June 11, 2012, a ceremony was held in Thailand, one of the manufacturing bases for the Aderans Group, to donate wigs to hospitals and other facilities. The wigs that had been tried on at factory had previously been discarded due to operational issues, but the Aderans Group was able to donate and make use of these wigs.
We have been donating wigs every year since 2012, in association with our wig production plant in Thailand. In 2019, we donated 130 pieces to 3 hospitals. Since the start, about 2,294 wigs have been donated in total.
Until 2016, only Aderans Thai., Ltd. participated, but from 2017, we also offered wigs made by World Quality. We not only offered them to the hos- pitals in Bangkok, but also to the Buriram area, where we have a factory.
- ・Collaboration with cancer pain relief seminar
- ・Collaboration research with Oita Univ. about anticancer drug treatment and hair loss
- ・Hair makeup seminar for cancer pain relief(Sophia University)