Aderans Group (Head Office: Shinagawa-ku, Tokyo, Japan; President and Representative Director: Hiromasa Suzuki), promoting the wellness business of hair, beauty, health, and medical care on a global scale, will exhibit for the first time at L.A. Comic Con, a major pop culture event taking place in Los Angeles from October 30 through November 1. At the event, the company will offer a selection of wigs available in Japan, the United States, and Europe, along with hair-related products such as hair sprays and styling tools.
L.A. Comic Con is one of North America's leading pop culture events and the largest of its kind in Los Angeles, bringing together a wide range of genres including comics, anime, gaming, film, and cosplay. Last year, the event welcomed more than 130,000 pop culture fans and cosplayers, serving as a major platform for showcasing the latest trends in entertainment and culture. In recent years, wigs have become an important element in anime and gaming cosplay communities around the world, helping cosplayers portray their characters.
Aderans Group has built connections with pop culture through its work providing wigs for the entertainment industry and fashion shows. Through its participation in L.A. Comic Con, the Group aims to increase brand awareness within pop culture and create further opportunities to engage with fans.
At the event, the Group's Japan headquarters, Aderans Co., Ltd., and Aderans Hair Goods, Inc. (AHG), which operates a wholesale wig business in the United States, will work together to showcase and sell a variety of wig collections, including NAVANA, a Japanese fashion wig brand targeting younger consumers, and RENÉ OF PARIS, a popular brand in the United States that has also been well received in Europe.
During the event, Abby Andrew, an influencer with more than 150,000 followers on TikTok and an official ambassador for AHG, will make a special appearance. Attendees will have the opportunity to meet and take photos with Abby as part of a scheduled meet-and-greet.
The booth will also feature a variety of engaging programs, including live wig-styling demonstrations by AHG's talented wig designers and live social media broadcasts, offering visitors an interactive and entertaining experience throughout the event.
■ Event-Exclusive Activities
At the Aderans Group booth, visitors will be able to purchase mystery bags filled with wigs and assorted hair accessories such as headbands. Additional visitor giveaways and other special activities are also planned throughout the event.
* Program schedules are subject to change. All times listed are in local Los Angeles time.
* Activity details are subject to change. Please ask booth staff for the latest information.
■ Introducing AHG Official Ambassador Abby Andrew
<Profile of Abby Andrew>
Abigail (Abby) Andrew is a New York City-based model, cosplayer, and content creator living with alopecia. She has been wearing RENÉ OF PARIS (Hi-Fashion) and AMORE wigs for nearly 20 years and has been an ambassador for AHG since 2016. She has extensive experience using wigs for modeling, content creation, and cosplay. Through social media, she shares her passion for AHG wigs with fans around the world.
Instagram：https://www.instagram.com/abbyandrew.yt/?hl=en
TikTok：https://www.tiktok.com/@abbyandrewyt
■ L.A. Comic Con Event Overview
Event Name: L.A. Comic Con
Dates: Friday, October 30 - Sunday, November 1, 2026
Venue: Los Angeles Convention Center (Los Angeles, California, U.S.)
■ Aderans' Initiatives in the Entertainment Field
Aderans' cultural and entertainment division, Studio AD, began its work in the world of musicals and has since expanded into television dramas and films.
Its wigs are designed to withstand intense dance and performance while maintaining a natural, attractive appearance on stage and offering the functionality to move naturally with performers. Each wig reflects the technical expertise and creative sensibility Aderans has developed over many years.
Through its technical support in hair and makeup, Studio AD also helps bring characters to life by expressing their individuality, historical setting, and the overall atmosphere of each production. In this way, Studio AD supports the emotional impact of entertainment from behind the scenes.
https://www.studio-ad.jp/
■ About NAVANA (Products Available Exclusively in Japan)
NAVANA celebrated its 25th anniversary in 2024 and has been especially popular among women in their late teens through their 30s. Positioned at an accessible price point*, the brand offers a wide range of styles, including full wigs, bang pieces, ponytail wigs, and nape extensions, giving customers the freedom to create looks ranging from casual, cute, and sophisticated styles to cosplay. NAVANA products are available through Aderans' official online store. Please note that international shipping is not available.
* Among brands offered by Aderans.
https://www.aderans-shop.jp/shop/r/rwnava/
■ About Aderans Hair Goods, Inc.
For nearly 50 years, the company has been guided by the philosophy, "We change lives, one reflection at a time," supporting each customer's confidence and individuality while valuing every opportunity to connect them with a wig that can make a meaningful difference in their lives. The company wholesales and retails fashion wigs, medical wigs, and related products, and also supplies wig retailers throughout Europe. Today, it operates nine wig-focused brands and is also involved in wig design.
https://www.reneofparis.com/
■ About AHG's Main Brand, RENÉ OF PARIS (Hi-Fashion) (Available in the U.S. and Europe)
The René of Paris Hi-Fashion Wig Collection blends runway-inspired design with wearable comfort. Celebrated for dimensional color blends, striking ombrés, rooted shades, and contemporary silhouettes, this wig collection is made for those who love to make a statement.
https://reneofparis.com/product-category/rene-of-paris-hi-fashion/
Media Contact:
Group CSR and Corporate Communications Office, Aderans Co., Ltd.
TEL: +81-3-6895-9615
e-mail: pr@aderans.com
Aderans website: https://www.aderans.co.jp/corporate/english/