Aderans Co., Ltd. (Head Office: Shinagawa-ku, Tokyo, Japan; President and Representative Director: Hiromasa Suzuki), promoting the wellness business of hair, beauty, health, and medical care on a global scale, launched "PINPOINT BOOSTER," a new hair-volumizing solution for men, at Aderans salons nationwide on May 20, 2026.
Before trying a hair-volumizing service, many customers share concerns such as, "I'm hesitant because I'm worried about how it will look," "It seems like a hassle and takes too much time," and "Will it really feel like my own hair?"
In response to these concerns, Aderans developed this product by refining conventional attachment methods and introducing a "Speed Hair-Volumizing"※¹ that can add 60 hairs in 30 seconds. In addition, the newly developed attachment chip is 54% smaller than that of the previous product※¹, making the attachment area even less noticeable.
New TV commercials also began airing on May 20. Two versions were produced: the "Father and Daughter" edition, a Reiwa-era revival of the classic commercial "Dad, I'm Glad You Chose Aderans," which attracted widespread attention when it first aired in 1974, and the "Boyfriend and Girlfriend" edition, which reimagined the concept from a girlfriend's perspective.
Centered on the theme, "5 Years of Hair Concerns Addressed in Just One Day"※2, the commercials portray fathers and boyfriends who have long been concerned about their hair becoming more positive and enjoying more fulfilling lives after receiving Aderans hair-volumizing services.
※1 Compared with one attachment chip of the Company's conventional VITAL EX MICRO RETURN product.
※2 Based on a survey conducted by Aderans among men aged 50-59. The survey was not limited to individuals who have experienced hair-volumizing services.
This statement refers to the ability to experience hair-volumizing in a single day. It does not guarantee specific results or the resolution of individual concerns. Individual experiences and results may vary.
The effects are not permanent. Regular salon maintenance is required.
■ Product Features
● Choose Your Preferred Hair Attachment Option for Faster Application※¹
Designed as a "Speed Hair-Volumizing" service ※¹ that can add 60 hairs in just 30 seconds, the PINPOINT BOOSTER makes it easier for busy individuals to begin their hair-volumizing journey.
The product uses the newly developed attachment chip that is 54% smaller than that of the previous product※¹, making the attachment area even less noticeable and providing a more natural-looking increase in hair volume.
Customers can choose from three attachment chip options containing 20, 40, or 60 hairs to accommodate individual styling preferences, such as enhancing volume around the part or crown, or creating more styling options for bangs.※3
※3 Results may vary and may not fully meet individual expectations depending on the condition of the customer's hair and scalp.
● Enjoy a New Look with 202 Color Variations
With a wide selection of 202 color variations, customers can choose not only shades that blend naturally with their own hair color, but also accent colors such as highlights and streaks. These options make it easy to create a look that suits their personal style and enjoy a fresh new appearance.
■ Product Overview: PINPOINT BOOSTER
Launch Date: May 20, 2026
Available At: Aderans salons nationwide
■ Campaign Information
● New Product Launch Campaign
To celebrate the launch of PINPOINT BOOSTER, Aderans salons nationwide offer a limited-time "¥3,000 (tax included) Unlimited Hair-Volumizing Trial Campaign" from May 20 through Aug 31, 2026.
■ New TV Commercial Overview
The new TV commercials are built around the key message, "5 Years of Hair Concerns Addressed in Just One Day"※2. They portray fathers and boyfriends who have long been concerned about their hair becoming more positive and enjoying more fulfilling lives after receiving Aderans hair-volumizing services.
Two versions were produced: a revival of the classic commercial "Dad, I'm Glad You Chose Aderans," which attracted widespread attention when it first aired in 1974, and a commercial that reimagines the concept from a girlfriend's perspective.
The commercials are also available on Aderans TV, the Company's official YouTube channel, beginning May 20, 2026.
Broadcast Start Date: May 20
Commercial Titles: "Father and Daughter" Edition and "Boyfriend and Girlfriend" Edition
Aderans TV (Official YouTube Channel)
https://www.youtube.com/@aderansTV
● "Father and Daughter" Edition
A daughter sees her father worrying about his hair in the mirror, as he has done for years, and asks him, "How long are you going to keep worrying about your hair?" After receiving Aderans hair-volumizing services, her father no longer worries about his hair and is all smiles. Seeing him this way, she smiles and says, "Dad, I'm Glad You Chose Aderans."
● "Boyfriend and Girlfriend" Edition
A girlfriend introduces Aderans hair-volumizing services to her boyfriend, who has been concerned about his hair ever since they first met and even after they began living together.
After trying PINPOINT BOOSTER, a time-saving hair-volumizing service that adds up to 3,600 hairs in 30 minutes, he is shown smiling throughout their date. Seeing him this way, his girlfriend happily remarks, "I'm Glad You Chose Aderans."
Media Contact:
Group CSR and Corporate Communications Office, Aderans Co., Ltd.
TEL: +81-3-6895-9615
e-mail: pr@aderans.com
Aderans website: https://www.aderans.co.jp/corporate/english/