TOKYO -- July 17, 2025 -- Aderans Co., Ltd., a global leader in hair, beauty, health and medical wellness, has updated the display of "Aderans Award" winning artwork at the reception area on the 11th floor of its Tokyo headquarters.
The refreshed display, unveiled July 8, features Tulips and Birds by Noburo Taniguchi, winner of the "Aderans Award" at the 2024 PARAART TOKYO 11th International Exchange Exhibition, organized by Nippon Charity Kyokai (the Japan Charity Association). The exhibition also includes Whale by Yui, which won the award in 2021, and Friends by Hina Ooyama, the 2022 winner.
About PARAART TOKYO
PARAART TOKYO is an international art exhibition that invites submissions from artists with disabilities worldwide. Organized by the Japan Charity Association, the event promotes their social participation and international exchange through art.
Aderans has supported the event as an official partner since 2021. For the 2024 exhibition, Tulips and Birds was selected from 761 submissions from Japan and abroad. By displaying the piece in its head office, Aderans aims to increase awareness and appreciation of para art. The artwork will also appear on the cover of the company's upcoming CSR Communication Report.
2024 "Aderans Award" Winning Artwork
Title: Tulips and Birds
Artist: Noburo Taniguchi
Voices From the Japan Charity Association
"Mr. Taniguchi's work captures living creatures with unique sensitivity and expression, instantly drawing in the viewer," said Makoto Takagi, secretary general of the Japan Charity Association. "His unconventional compositions and bold color choices exude vitality beyond realism, conveying the powerful energy of life. Displaying it at Aderans affirms its artistic value in society, gives the artist confidence and offers a wonderful opportunity for many to experience the creativity of para artists."
Ongoing Collaboration With Artists With Disabilities
Aderans supports art by people with disabilities as part of its commitment to their economic empowerment and social inclusion. In 2021, the company first used disability art for the cover of its CSR Communication Report. Since then, it has expanded the collaboration to promotional items and company calendars.
CSR and SDG Commitment
The CSR activities of the Aderans Group aim to deepen and expand initiatives with social value, fostering trust with customers and communities while pursuing sustainable corporate growth. These efforts are integrated into its business as "value co-creation-oriented CSR."
Aderans also is committed to the United Nations Sustainable Development Goals. By addressing global challenges through its business, the company strives to help build a sustainable society and achieve long-term growth.
Media Contact:
Group CSR and Corporate Communications Office, Aderans Co., Ltd.
TEL: +81-3-6895-9615
e-mail: pr@aderans.com
Aderans website: https://www.aderans.co.jp/corporate/english/