TOKYO, May 29, 2025 - Aderans Co., Ltd., a global leader in hair, beauty, health and medical wellness, will hold the "Fontaine Green Forest Campaign" from Sunday, June 1, through Sunday, August 31*1 at Fontaine shops nationwide*2. The campaign collects unused wigs and connects them to environmental conservation efforts.
During the campaign, customers who bring unused wigs (including those from other companies)*3 to participating Fontaine shops*2 will receive one "Green Coupon"*4 per item. When purchasing a new Fontaine wig using this coupon, the customer will receive a discount*5 *6. In addition, for each wig purchased, a portion of the sales proceeds will be donated via Tuvalu-forest Corporation, which promotes environmental communication, to support tree-planting activities in Shizuoka Prefectural Forest Park.
The campaign began in 2009 from the idea of "contributing to the global environment by collecting wigs no longer in use." All collected wigs are incinerated at a waste disposal facility contracted by Aderans, and the resulting materials are reused as backfill or roadbed material.
*1 Start dates may vary by shop.
*2 Excluding some shops.
*3 Wigs that are owned by a person or corporation other than the customer bringing them in cannot be collected.
*4 Coupons can be used only by the person who brought in the wig, at the shop where they were issued. Not valid for services such as maintenance or for small hair-care items.
*5 Some products are excluded.
*6 The discount varies depending on the price of the wig purchased.
Overview of the "Fontaine Green Forest Campaign"
The environmental conservation effort is carried out through domestic nature protection programs operated by Tuvalu-forest Corporation. Contributions from the campaign are used for the Red Pine Forest Regeneration Project in Shizuoka Prefectural Forest Park.
Details of the activity and other environmental conservation initiatives can be found on the special campaign site: https://www.fontaine.jp/eco-activities/ (Update scheduled for Friday, May 30, at 5 p.m. JST; Japanese only )
About Activities in Shizuoka Prefectural Forest Park
Shizuoka Prefectural Forest Park, known for its red pine forests, is a cherished natural landscape and has been selected by Japan's Ministry of the Environment as a "Rural landscapes (Satoyama/Satochi) of high importance for biodiversity conservation." It is also a habitat for rare species.
However, after the 2011 Great East Japan Earthquake, the park was unable to secure helicopters for aerial spraying of pine weevil control agents, resulting in a sharp increase in pest damage. As a result, the red pine forests--once covering a wide area--have been reduced to about one-third of their peak size.
In response to this situation, Aderans became the first private company to begin supporting the Red Pine Forest Regeneration Project in the region.
Campaign Details
● Collection: Customers may bring in unused wigs (including those from other companies)*3.
● Coupon Issuance: For each wig collected, one "Green Coupon"*4 will be given.
● Coupon Use: During the campaign period, customers may use one coupon per purchase of a Fontaine wig*5 priced at 55,000 yen (tax included) or more.
● Discounts: When purchasing a new wig using a "Green Coupon"*4, a discount is applied according to the product's price*6.
● Donation: For each wig purchased with a "Green Coupon"*4, a portion of the sales proceeds is allocated to the Red Pine Forests Regeneration Project in Shizuoka Prefectural Forest Park.
● Campaign Period: Sunday, June 1 - Sunday, August 31, 2025*1
● Participating Shops*2:
● Fontaine Shops in department stores nationwide
● Fontaine company-owned shops
● Swanee by Fontaine
● René of Paris by Fontaine
History of the "Fontaine Green Forest Campaign"
The contributions from this campaign have been used to fund various initiatives, beginning with tree planting in Yamanashi Prefecture, followed by the planting of cherry trees in areas affected by the Great East Japan Earthquake, and activities to restore red pine forests in Shizuoka Prefectural Forest Park, which suffered indirect damage from the earthquake.
2009-2016: Tree-planting in "Fontaine Forest"
● Location: Fuefuki City, Yamanashi Prefecture
● Began in 2009 with the goal of linking proper disposal of unwanted wigs with tree-planting activities.
● Over eight years, more than 1,200 trees were planted. The saplings from the first year have now grown over two meters tall. Planting in the target area was completed in 2016.
2017-2018: Support for the National Trust
● Supported environmental conservation activities through the National Trust to preserve Japan's valuable landscapes for future generations.
2016-2024: Support in the Tohoku and Sanriku Regions
● Supported local activities to plant cherry trees in tsunami-reached areas after the 2011 Great East Japan Earthquake, serving as a living memorial of the disaster.
2019-Present: Support for the Red Pine Forest Regeneration Project
● Aderans employees lead efforts to plant red pines and clear weeds to help restore the red pine forests in Shizuoka Prefectural Forest Park.
Media Contact:
Group CSR and Corporate Communications Office, Aderans Co., Ltd.
TEL: +81-3-6895-9615
e-mail: pr@aderans.com
Aderans website: https://www.aderans.co.jp/corporate/english/