Aderans Co., Ltd. (Head Office: Shinagawa-ku, Tokyo, Japan; Representative Director and President: Hiromasa Suzuki), promoting the wellness business of hair, beauty, health, and medical care on a global scale, is launching the "Salon Couture" system, enabling customers to purchase Aderans' custom-made wigs at the company's partner hair salons and barbershops. The system will start on Wednesday, May 28 in selected regions.
Under the Salon Couture system, customers can purchase custom-made wigs*2 offered by Aderans and Ladies' Aderans at the familiar hair salons and barbershops they regularly visit*1. Even if no Aderans salons are available in the neighborhood, you can enjoy our top-quality wigs while casually consulting with your trusted hairdresser or barber at your favorite salon*1. The system will also enhance our touchpoints with potential customers who may be interested in custom-made wigs but find it difficult to visit our salons.
On May 28, we will start operating the system at partner hair salons and barbershops in the Tohoku and Kyushu regions as well as in the Aichi prefecture. Our plan is to expand the system across Japan. The partner hair salons and barbershops will place the Salon Couture sticker or poster to inform customers about the availability of our wigs. Recognizing that there are over 380,000*3,*4 hair salons and barbershops across the country, we strive to expand the reach of Aderans' custom-made wigs to an unprecedented scale in the long run, leveraging the nationwide networks we have cultivated with dealers, hair salons, and barbershops over the years. 
*1 Limited to the Salon Couture partner hair salons and barbershops
*2 Including Aderans and Ladies' Aderans wigs for purchase and medical wigs
*3 Including non-partner hair salons and barbershops
*4 Summary Report on Public Health Administration and Services FY2023 (in Japanese)
(Ministry of Health, Labour and Welfare: https://www.mhlw.go.jp/toukei/saikin/hw/eisei_houkoku/23/dl/gaikyo.pdf)
Since 1988, we have promoted the Aderans Professional Service System (APSS), the sales initiative targeting hair salons and barbershops. Based on this system, we have built extensive networks with hair salons and barbershops across Japan.
By reinforcing our focus on the custom-made wig sales system under the APSS, and relaunching it as Salon Couture, we aim to further enhance collaboration with dealers, hair salons, and barbershops to accelerate our sales promotion activities. Through this initiative, we also strive to create new customer touchpoints and improve our services to successfully acquire new customers.
Looking ahead, we aim to accommodate increasingly diverse customer needs at hair salons and barbershops as well as to elevate our brand awareness.
● Do you represent a hair salon, barbershop, or dealer and have questions about the partnership?
Please contact:
Aderans Customer Service Center
TEL: 0120-67-1960 (within Japan, from 9:00 to 18:00)
Ladies' Aderans has ranked #1 in sales for the 12th consecutive year in the hair industry for women*5
*5 In the hair industry (including wigs, hair-volumizing and hair-regrowth services, and other related products) for women in Japan from FY2012 to FY2023, based on the sales of businesses. Research by Yano Research Institute Ltd. As of October 2024.
* The research results are estimates based on qualitative studies and analyses.
< Media Inquiries >
Group CSR and Corporate Communications Office, Aderans Co., Ltd.
TEL: +81-3-6895-9615
e-mail: pr@aderans.com
Aderans website: https://www.aderans.co.jp/corporate/english/