Aderans Co., Ltd. (Head Office: Shinagawa-ku, Tokyo, Japan; Representative Director and President: Hiromasa Suzuki), promoting the wellness business of hair, beauty, health, and medical care on a global scale, is launching "Eve Premier cooria," a new custom-made wig from the Ladies' Aderans brand. The product will be available at Ladies' Aderans salons across Japan from Thursday, May 1.
Following the record-breaking heatwaves last year, we are expecting another steamy summer across Japan this year. We have developed Eve Premier cooria as a custom-made wig to help address concerns unique to summer, such as frizz caused by humidity and flat hair due to sweat, while also relieving discomfort from scalp perspiration when wearing the wig. To help enjoy the wig even in the humid summer, we are introducing the new "Cool Net Foundation (Wig Base)," offering better breathability than our existing foundations aiming to ensure comfort just like feeling the breeze on your skin.
We also provide various options for a more natural look and greater styling freedom. For example, our unique dyeing technique HairDo adds dimension just like your own hair with color gradients, and the Double-up Structure gives hair an airy lift from the root at the parting and whorl. Based on the concept "The wig that lets you feel the breeze," we have developed Eve Premier cooria for active women, who would like to enjoy traveling and outing also in the summer with a comfortable wig and stress-free hairstyles.
■ About Eve Premier cooria
Eve Premier cooria is a custom-made wig to offer comfort even in the steamy summer. Its unique product name is a combination of "Eve," the term used for our custom-made wig series, with "Cool" and "Air" to reflect its breeziness and breathability. Enjoy your favorite hair colors and have fun with different hairstyles in your own way, made possible only by a custom-made wig.
■ Product Features
Newly developed Cool Net Foundation: Feel the breeze on your skin
Eve Premier cooria uses the newly developed breathable*1 Cool Net Foundation (Wig Base) to offer comfort, just like feeling the breeze on your skin. The net is designed with larger holes to prevent sweating caused by heat and humidity. This breathable foundation also aims to ensure comfort throughout the year, in addition to the summer, as winter is also a sweaty season due to heated rooms and crowded public transport. The Cool Net Foundation is also available for hair systems*2, semi-permanent hair replacement products. If you are looking for easier ways to enjoy wigs without hustle, or if you need to keep wearing a wig for an extended period (about three weeks*3), a hair system can be a great solution for you.
*1 Compared to our existing products
*2 The method that allows a wig to remain attached to the scalp for about three weeks without the need for daily removal and reattachment
*3 While the standard duration is three weeks, individual results may vary.
■ Options Available Only with Custom-made Wigs (Examples)
・Create your unique style! HairDo for added dimension and a natural look
Our HairDo technique gives darker colors only at the roots, creating a more natural look and adding dimension to your hair. You can choose the colors according to your own hair.
*4 The colors shown in the photo may look different from the actual product depending on the screen being used and lighting in the room.
*5 HairDo is not available for human hair products.
・ Double-up Structure for the airy and natural-looking whorl
The Double-up Structure has two layers of the material looking just like a scalp along the parting line, hiding the knots naturally and recreating the feel of the real scalp. As it gives hair an airy lift from the root, the Double-up Structure is also recommended if you like to add volume to the whorl and the parting line or if you have concerns about your head shape.
■ Eve Premier cooria: Product Overview
Launch date : Thursday, May 1, 2025
Available at : Aderans and Ladies' Aderans salons across Japan
■ Sales Campaign Information
Add color and style to your summer! Free hair extension gift
To celebrate the launch of Eve Premier cooria, we are offering a free gift to each customer with the purchase of the product at Aderans and Ladies' Aderans salons across Japan. The campaign will take place from Thursday, May 1 to Sunday, August 31. The gift is a hair extension set to add highlights, containing five strands, and you can choose from five colors. The extensions can be attached to both your own hair and the wig, adding highlights for a fresh summer look.
*6 The free gift is available to each customer once, limited to one set, offered at the time of product delivery. (The extensions can be attached on the delivery date.)
*7 The first attachment and removal of the extensions are free of charge. The service fee (220 yen per strand) will apply from the second time onward and for adjusting the rings back to the roots.
*8 Excluding try-on events at exhibitions, in-hospital hair salons, shops in department stores, and directly operated shops
*4 The colors shown in the photo may look different from the actual products depending on the screen being used and lighting in the room.
< Media Inquiries >
Group CSR and Corporate Communications Office, Aderans Co., Ltd.
TEL: +81-3-6895-9615
e-mail: pr@aderans.com
Aderans website: https://www.aderans.co.jp/corporate/english/