Corporate Message
Since our founding in 1968, Aderans has been working on "value co-creating CSR activities integrated with business" in order to "seek solutions to our customers’ hair related problems" by utilizing the strong points based on our business.
"Love Charity" is a program lasting for more than forty years which has been a basis of our CSR activities. We give wigs as a gift to children who lost their hair due to medical conditions such as disease, injury or burns.
Our earnest efforts to promote "smile" and "fulfilling life" range from research and development involving industry-academia relationships to sharing our expertise with musical theaters, plays, movies, TV shows and concerts.
Additionally, we engage in various activities like running in-hospital hair salons to facilitate patients’ better QOL and initiatives to reduce environmental impact such as "Fontaine Green Forest Campaign".
We will continue to commit in tackling variety of societal challenges together as one.
"Love Charity" is a program lasting for more than forty years which has been a basis of our CSR activities. We give wigs as a gift to children who lost their hair due to medical conditions such as disease, injury or burns.
Our earnest efforts to promote "smile" and "fulfilling life" range from research and development involving industry-academia relationships to sharing our expertise with musical theaters, plays, movies, TV shows and concerts.
Additionally, we engage in various activities like running in-hospital hair salons to facilitate patients’ better QOL and initiatives to reduce environmental impact such as "Fontaine Green Forest Campaign".
We will continue to commit in tackling variety of societal challenges together as one.
Yoshihiro Tsumura
Group CEO
Representative Director, President
Aderans Co., Ltd
Group CEO
Representative Director, President
Aderans Co., Ltd
About our CSR activities What is Aderans CSR?
Since the foundation of our business, social value has been intrinsic to Aderans’s activities. We declared them as the "value co-creating CSR activities integrated with business”. After the cross organizational exploration, we visualized those activities. Brochures and communication reports are published, public relations activities are implemented inside and outside the company to spread our stories. Furthermore, we seek to develop additional activities in both domestic and international new areas to build more close relationships with customers.
Point
01
Co-creating CSR Activities
Integrated with Business
Integrated with Business
Our CSR is to focus on healthy and sustainable business growth based on trust we earn from customers and society by developing and strengthening "social value activities”.
Compliance
CSCustomer Satisfaction
Basic Social
Responsibility
Responsibility
Responsibilities
to Customers
to Customers
Co-creating CSR Activities
Co-creating CSR Activities
Integrated with Business
Integrated with Business
Point
02
Establishing the Business
of SANPO-YOSHI:
Good for the Seller,
Good for the Buyer
and Good for Society
of SANPO-YOSHI:
Good for the Seller,
Good for the Buyer
and Good for Society
Our business philosophy is based on the principle of "SANPO-YOSHI” , which means three-way satisfaction. This is a framework established by the Ohmi shonin, a group of merchants in the middle Edo period. The principle means what is good for the seller is good for the buyer and good for society. This is also the pillar of Aderans’s CSR and we are engaged in business integrated activities to fulfill the responsibility to our employees, customers, and environment.
Point
03
"Leave No One Behind”
Universal Design Viewpoint
Universal Design Viewpoint
For instance, a patient who went through chemotherapy during his or her difficult time finds Aderans’s medical wig, and after recovery, the person leads a happy life enjoying wearing a chic wig. Wigs embrace the aspect of universal design which makes people smile any time.
Point
04
Visualizing the "Social Value Activities”
We published three different brochures containing information mainly on our past and ongoing initiatives to "co-create social values”: "CSR Communication Report”, "CSR brochure: For Everyone’s Smile” and "CSR booklet: All for Everyone’s Smile”.
CSR Communication
Aderans's CSR
Involve Global Initiatives
Social and Regional Contributions
Customer Comfort and Safety
Internal
Skills
Competition Establishment
of JIS for
Medical Wigs In-Hospital
Hair Salon
Skills
Competition Establishment
of JIS for
Medical Wigs In-Hospital
Hair Salon
Customer Comfort
and Safety
and Safety
Environmental Efforts
Academic and Cultural Activities
Support for
Shining
Women Studio AD Collaborative
Research with
Academic
Institutions
Shining
Women Studio AD Collaborative
Research with
Academic
Institutions
Academic and
Cultural Activities
Cultural Activities
SDGs Initiatives
What are the Sustainable Development Goals (SDGs)?
The Sustainable Development Goals (SDGs) are the global goals included in the 2030 Agenda for Sustainable Development planned for the years 2016-2030 adopted at the UN Sustainable Development Summit in September 2015 to supersede the Millennium Development Goals (MDGs) which were set in 2001. They are a set of 17 goals and 169 targets to create sustainable world and contain a pledge to "Leave No One Behind”. Aderans is engaged in linking our value co-creating CSR to each goal of the SDGs.